Here’s a testament to the magic of Twitter …

Through twitter.com I found out about an event for NY Social Week called “Social Media + Video = Social Entertainment” (See pix here).  It was held two days ago at the immensely creative “For Your Imagination” studio in Manhattan (follow them on Twitter here: @fyistudio),  I was mentioning to some of the folks attending that one of our clients want to add “Call to Action” buttons directly on their videos … that’s when I heard about overlay.tv.

Yesterday, I tested overlay.tv’s incredibly easy interface with the latest episode of our travel series “Trip on a Deal” (see it at the end of this post).  Around noon I posted the results on twitter with our @triponadeal account.  We were flooded with positive responses from our followers … and I received an email from overlay.tv’s VP of Marketing, Ben Watson (follow him here @bitpakkit) offering a demo “since we happen to be in NY.”  So that evening I had dinner with their VP of Business Development, Kevin Barwin (@kbarwin) … a fantastic demo, lots of ideas of how to work together, and great possibilities on how to please our clients.

Total time between tweeting about the service and having dinner with the Vice President: 7 hours.   Amazing.

On a side note: check out overlay.tv’s fascinating entry on the “Value of Twitter” and the costs of the time spent in cold hard cash here: http://blog.overlay.tv/2009/01/12/what-is-the-value-of-twitter/

- John Palacio