Archive for December, 2009

Interesting interview with VP of TurnHere Productions,  Jared Simon by Ad:tech NY, explaining how online video has proven more effective than T.V. spots for InterContinental Hotels & Resorts.

Google may be a behemoth, but it still has a corporate structure that allows creative people to produce wonderful videos like this overview of their Chrome Browser …

Zappos.com plans to produce 50,000 videos for it’s sales pages next year (see more about this here at newteevee.com).  Two things to take away from this Amazon.com acquired online store:

1) Clearly their research shows online video is an essential addition to their sales pages that engages potential customers and increases conversions.

2) They realize that setting in place a system of many videos enables them to produce videos incredibly cheaply.

Learn more about how and why Zappos is going for this strategy here at their interesting site zapposinsights.com.

Want to increase conversions with affordable online video?  Call our experienced producers at 914/613-3478 for a free consultation.

According to Google Zeitgeist, the top entertainment searches for 2009 were:

TV SHOWS

1. Glee
2. Bones
3. Fringe
4. NCIS
5. Castle
6. House
7. Wipeout
8. Medium
9. Leverage
10. Kings