5
Dec

Zappos bets big on online video for 2010

Posted by John Palacio

Zappos.com plans to produce 50,000 videos for it’s sales pages next year (see more about this here at newteevee.com).  Two things to take away from this Amazon.com acquired online store:

1) Clearly their research shows online video is an essential addition to their sales pages that engages potential customers and increases conversions.

2) They realize that setting in place a system of many videos enables them to produce videos incredibly cheaply.

Learn more about how and why Zappos is going for this strategy here at their interesting site zapposinsights.com.

Want to increase conversions with affordable online video?  Call our experienced producers at 914/613-3478 for a free consultation.


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Category : online video