Help Wanted

Alec Brownstein bought Google AdWord ads targeting top NYC creative directors with whom he sought a job interview, essentially purchasing their names so when they search themselves on google, his ad would be at the top of the page. Total cost: $6. He made a video of his results:

Brilliance.

See more about it here.

Interesting interview with VP of TurnHere Productions,  Jared Simon by Ad:tech NY, explaining how online video has proven more effective than T.V. spots for InterContinental Hotels & Resorts.

Easy to Assemble

Tubefilter.tv offers a rare and eye opening look into the numbers behind the Ikea sponsored scripted web series “Easy to Assemble.” The total tally? 1.9 million views … “true” and intended views, not those “auto-play” fake views MySpace was trying to sneak into it’s stats.

How did “Easy to Assemble” rack up those impressive numbers? Their most lucrative partnerships were with MyDamnChannel.com (over 850k views) and an Ikea fan site (over 500k views). If you add up the views on their traditional distribution (where most web series try to place their shows), i.e. YouTube, Dailymotion, Blip, and their own site (easytoassembleseries.com) the total is less impressive (less than 40k).

The lesson? Seek out partnerships with popular online destinations that promise to feature your show prominently. Of course, it helps if you have a show with a strong cast of recognizable celebrities like “Easy to Assemble” … but clearly even celeb wattage doesn’t attract major views if you’re trying to build your own distribution channel from scratch.

See the full TubeFilter article and all the “Easy to Assemble” views data here: http://news.tubefilter.tv/2009/10/28/how-ikeas-easy-to-assemble-broke-1-9m-views-without-cheating/

And Now Productions is looking for a  producer’s apprentice to work with us on our broadcast and new media productions.

We need a smart and ambitious self-starter who’s eager to learn, a quick study and a fast worker.  Must exhibit a passion for video broadcasting and a positive attitude.

Candidate must have excellent references, good writing skills and an interest in/working knowledge of the online video world and the social media world.

Duties include but are not limited to:

• Assisting in all aspects of studio and field shoots
• Updating and maintaining social network accounts
• Final Cut Pro and Motion Graphics editing (we will train)
• Logging video, maintaining digital library
• Posting online video shows
  
• Managing and scheduling clients
• Building Powerpoint and Apple Keynote presentations
• Writing webcast scripts and blog posts
• Possibility of hosting webcasts
  

Candidate must have transportation to our studio in lower Westchester, NY.

Video Production, Online Hosting, Final Cut Pro or Motion Graphics experience a plus but not essential.  Candidate must be willing to learn these skills.

This is an excellent opportunity to learn all facets of broadcast and online video production, working with and learning from two award winning industry veterans.

Position is for three month trial that can be extended into full time.

Entry Level Salary.

Dazzle us by emailing jp@andnow.com